With all the money Deadpools been raking in, the Marvel bank vault must be stretched as tight as one of the Hulk’s shirts.  

That’s good for Marvel. It’s good for the apparel and textiles industry too. Let’s face it, there’s a factory boss somewhere who smiles each time Bruce Banner says, “Don't make me angry.” 

Wade Wilson (aka Deadpool) doesn’t destroy his clothes though. He’s got an indestructible tactical suit, which is apparently good for life. Talk about sustainable fashion.

Deadpool appeared in the Marvel universe 25-years-ago this month, which means most fans weren’t even born when Liefeld and Nicieza unleashed their trash talking ‘merc with a mouth’.*

Even though Deadpool’s the most popular malcontent at Marvel Comics right now, he’s not my favourite. That would be Frank Castle.

Castle, aka Punisher, appeared back in 1974, right when I entered high school. If you like your comic antiheroes with more than a dash of sociopathy, then this guy’s for you.

Punisher appeared on the big screen in 1989, courtesy of an Australian production starring Dolph Lundgren and Louis Gossett Jr. It’s a far cry from the slew of Marvel movies we’ve gotten used to over the last decade or so.  

It’s rough around the edges. It’s got a lousy 5.6 on IMDb. One plot arc hinges on an unlikely alliance between a New York Mafia boss and his female Yakuza counterpart. And the titular antihero lives underground in a sewer, where anger and toxic fumes turn him into a cross between Colonel Kurtz and John Rambo.

What’s more, its $9 million budget wouldn’t get Robert Downey Jr. out of bed today (he reportedly took home over seven times that amount for Iron Man 3).

Despite all that, The Punisher has a teachable moment for all of us working to create more sustainable supply chains.

Mafia head and Punisher target Gianni Franco returns from exile in Europe, deciding it’s time to unite all the New York families. If he succeeds, he’ll be like the Godfather on steroids.

Over a few glasses of vino, he confides to his lieutenant Terrone that the days of competing families are over. “No more wars, no more territories,” he says.

Terrone asks the million dollar question.

“How’re you gonna convince anyone of this?” he says.

Gianni’s got an answer: “With an act of good faith.”

In true gangster fashion, ‘good faith’ involves the shipment of “600 kilos of pure junk”. But ignore that minor detail, because this Mafiosi Q&A has legs.

Sometimes we believe our solutions for better supply chains are just common sense. Why can’t factories see that?

When they don’t, we become mini-Hulks, fuming over every failure.

But Gianni’s right. Acts of good faith are a powerful place to start.

If we want results, we need to make an offer. 

Acts of faith are powerful. More powerful perhaps than Marvel vigilantes. 

* That's 'merc' for mercenary, not a reference to German engineering.